Hi, I’m Jessica Lawson, the mind, body & soul behind the brand. I am also a wife to Matthew and mother to Astrid.
Since you're here, I'm guessing you have often felt a little different from the others.
Call it being a rebel, an outcast, a renegade.
I just want to say, I see you, & I've felt that way my entire life.
Being on the outside was an important factor in asserting my independence and in beginning my career as a designer and entrepreneur. Creating Dea Dia was a way for me to go confidently into my dreams and also present you with the best jewels to express yourself and let your unique light shine.
When I started Dea Dia out of my Brooklyn apartment in 2011, I had a small idea that basically exploded and took me to some unexpected and far out places. I quit a boring dead-end job and was soon traveling across the country selling my jewels, partnering with boutiques and even opened my own store in Portland (RIP).
Through all the ups and downs, I pride myself on being a self taught artist with zero formal training in art, design or fabrication. In the course of a year and a half, I went from wannabe journalist to jewelry designer and turned my hobby into my full-time job.
I know I am one of the lucky ones but I also have worked tirelessly to get here. Making my own way in the world has been a transformative process and experiencing the small successes I had early on helped me reframe my story and has given me the freedom to wake up with passion to do something that I really love.
And you know what else I really love? Meeting my customers, whether it's face-to-face or online, because Dea Dia is really about you. I think of my customers as my Muses, my inspiration. Dea Dia jewelry lovers are an eclectic bunch of people: women, men & non-binary; young & mature; urban & from small towns; all races and countries of origins. This is why I like to say I make jewelry for humans because style knows no bounds.
And I believe jewelry can be about so much more than an accessory; rather it can be a tool of self-expression and confidence, a talisman to enhance your daily life.
Aside from jewels, I am an aficionado of classic & underground rock, fine art, architecture, travel and the beach. These loves influence my life and my life’s work. I am a Missouri native and have lived in Chicago, New York City, Berlin, Portland (Oregon), and now Los Angeles where I live in a downtown artist's loft with my family and business.
As an indie designer I am so honored to forge my own path and to create jewelry for beautiful people like you. My loyal customers inspire me to no end and I am forever grateful that you have chosen to include Dea Dia on your journey.
Dea Dia Beliefs
Jewelry should spark empowerment and self love.
Through the powerful act of adornment, you can create space for self-expression, inspiration, and healing.
It is my duty and pleasure to foster diversity and inclusivity through my designs and campaigns.
I believe in making unconventional statement jewelry that is as unique as you are. Abstract jewelry for abstract people.