You love taking the road less travelled.
And so do I.
Hi, I’m Jessica Lawson, the mind, body & soul behind the brand, wife to Matthew and mother to Astrid.
Since you're here, I'm guessing you have often felt like a rebel and an o̶u̶t̶c̶a̶s̶t̶, I mean badass. I see you, as I've felt that way my whole life. Being on the outside was an important factor in asserting my independence and in beginning my career as a designer and entrepreneur. Founding Dea Dia was a way for me to go confidently into my dreams and be an autonomous individual.
When I founded Dea Dia out of my Brooklyn apartment in 2011, I had a small idea that basically exploded and took me to some unexpected and far out places. I quit a boring dead-end job and was soon traveling across the country selling my jewels, partnering with boutiques and even opened my own store in Portland (RIP).
Through all the ups and downs, I pride myself on being a self taught artist with zero formal training in art, design or fabrication. In the course of a year and a half, I went from wannabe journalist to jewelry designer and turned my hobby into my full-time job. Making my own way in the world has been a transformative process and experiencing the small successes I had early on helped me reframe my story and has allowed me the freedom to wake up with passion to do something that I really love.
Aside from jewels, I am a lover of travel, classic & underground rock, fine art, architecture and the beach. These loves influence my life and my life’s work. I am a Missouri native and have lived in Chicago, New York City, Berlin, Portland, OR and now Los Angeles where I live in a downtown artist's loft with my family and business.
As an indie designer I am so honored to forge my own path and to create jewelry for beautiful people like you. My loyal customers inspire me to no end and I am forever grateful that you have chosen to include Dea Dia on your journey.
My Style & Favorite Pieces
My personal style is minimal & monochromatic paired with statement accessories that tie the look together. For jewelry, I don't follow any rules (what a surprise!) and I love to mix metals. Here are my top 3 favorite Dea Dia styles that I wear almost every day: